the brief
The brief for this project was simple: drive trials (and eventually conversions to paying customers) with a Cyber Week sale. A few emails, some social ads, a landing page and boom — we’re in business.
the concept
I know, I know… Cyber Monday is a retail thing, so why is SaaS getting their hands dirty with this? Well that’s exactly what our concept was: an over-the-top retail design and copy aesthetic, with a bit of a retro twist. Then we threw in a few gags like “free shipping” to make things a little more fun.
the strategy
The campaign started off with an email and set of social ads that drove to a landing page. Once those had been in market long enough to stop generating clickthroughs, we followed up with another email to create some urgency.
the results
The campaign garnered the most trial subscriptions in a one-week period in Hootsuite’s 10 years of existence. Of those trials, more than 30% matured into paying customers, bringing in over $350k in annual recurring revenue; also another record breaker for Hoootsuite.
Click or tap to see full email.
Click or tap to see full email.
Click or tap to see whole landing page