what I do…
I started my career as a copywriter. I still love writing, but these days I often get caught cheating on my pen with my thinking cap.
For my clients, this means I use creative to solve business problems — whether that’s by writing web copy, creating content strategies, or creative directing campaigns from end-to-end. (Or any part in between, TBH.)
I’m equal parts creative and strategic. I take a considered approach to messaging, medium, and creative execution, and I tell dad jokes a lot.
branded content
I turn like into love with well-crafted, innovative stories to share your brand with the world.
Brand awareness campaigns
Brand videos
Digital content experiences
digital advertising
Digital campaign creative that has the right message, for the right people, in the right place.
Integrated digital campaigns
Video advertising
Paid + organic social
creative strategy
Old-school creatives will tell you good creative doesn’t need strategy. I’m not one of them.
Brand strategy
Content strategy
Creative direction
web content
Exceptional digital experiences require a user-centric, empathetic approach to content and copy.
UX content strategy
UX writing
Website copywriting
I can also write TV and radio scripts but let’s be honest… Spotify killed the radio spot and Netflix doesn’t have commercials.
who i’ve worked with…
I’ve had the pleasure of collaborating with these great brands and agencies, but there’s tons of room here. Let’s add your name too.
adidas article hootsuite duer performance telus w+p advertising
icbc mts kit + ace pai health noise digital mclaren mccann dare
thinkingbox axiom zen bc hydro quiksilver roxy
…and more