the brief
For the impending launch of the Adidas Boost shoes, we were tasked to create and execute a fully integrated campaign aimed at influencer seeding within the tight-knit world of running.
the solution
Two hundred hand-picked runners were sent bespoke packaging with a complimentary pair of Boost shoes. Married with an augmented reality experience, iOS, Android, and online platforms, these users were able to take their new shoes for a test drive, and provide personal results on the outcome of their runs, start a dialog within the runner forum, or learn more about the Boost shoes with in-depth product information. Analytics provided finite details into how the runners interacted with the various platforms, and more importantly, the shoes themselves.