copywriter | creative director
amidrunk.jpg

amidrunk.ca

Drinking and driving should never be an option. This mobile website was a fun way to get people to take cabs, rather than get behind the wheel.

The game used the accelerometer on iPhone and Android devices, asking users to line up a ball into a circle. The more tipsy you are, the harder it is. The catch? It was impossible to get the ball in the hole, so every person was told to take a cab home.  If you think you might be too drunk to drive, you are.